When you are trusted because you care, it's quite likely the revenue will take care of itself

The universal truth is beyond question-the only people who excel are those who have decided to do so.

In the long run, doing work that's important leads to more happiness than doing work that's merely profitable.

Art isn't only a painting. Art is anything that's creative, passionate, and personal. And great art resonates with the viewer, not only with the creator.

Remarkable work is always not on the list, because if it was, it would be commonplace, not remarkable.

So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.

Earn trust, earn trust, earn trust. Then you can worry about the rest.