You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome.

Sooner or later, many idealists transform themselves into disheartened realists who mistakenly believe that giving up is the same thing as being realistic.

Blaming the system is soothing because it lets you off the hook. But when the system is broken, we wonder why you were relying in the system in the first place.

Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.

The best marketing strategy is to destroy your industry before your competition does.

You dont need to convince everyone. All you need to do is motivate people who choose to follow you.

A product for everyone rarely reaches much of anyone.