You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome.

The way the world works now, the way the rules of engagement operate, you can't claim to make sense out of the exterior without booking voyages into the interior. Think about it: How can you understand 'it' if you haven't made any effort to understand 'you'? Because what you're really doing is establishing a living, electrical, vital, energetic connection between it and you. You're creating both of them, simultaneously. A lot like quantum physics.

You cannot buy your way to share of voice today; you cannot buy attention anymore.

Habits are where our lives and careers and bodies are made.

If you're not willing to face the abyss of choice, you will almost certainly not spend enough time dancing with opportunity.

A dialogue leads to connection, which leads to trust which leads to engagement

The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.