The best marketing strategy is to destroy your industry before your competition does.

The way you make something happen is to do something that a fool could screw up.

If you're not the best in the world at what you do, then you have to get better.

The enemy of creativity... is fear. We're all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.

The problem with working with a coach isn't that we don't know what to do. The real problem is that we don't want to change our mind.

I think art is the ability to change people with your work, to see things as they are and then create stories, images, and interactions that change the marketplace.

And in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff. And my parable here is, you're driving down the road and you see a cow, and you keep driving 'cause you've seen cows before. Cows are invisible. Cows are boring. Who's going to stop and pull over and say, oh, look, a cow? Nobody.