The best marketing strategy is to destroy your industry before your competition does.

Remarkable visions and genuine insight are always met with resistance. And when you start to make progress, your efforts are met with even more resistance. Products, services, career paths... whatever it is, the forces for mediocrity will align to stop you, forgiving no errors and never backing down until it's over

When we think about what might go wrong, we're more likely to design something that goes right.

A big part of doing your work is defending your time and your attention so you can do your work.

The enemy of creativity is fear.

People are buying only one thing from you: the way the engagement (hiring you, working with you, dating you, using your product or service, learning from you) makes them feel.

When you are trusted because you care, it's quite likely the revenue will take care of itself