The wettest, weirdest environment is human interaction. Whatever we build gets misunderstood, corroded and chronic, and it happens quickly and in unpredictable ways. That's one reason why the web is so fascinating-it's a collision between the analytic world of code and wet world of people.
Seth GodinNobody says, 'Yeah, I'd like to set myself up for some serious criticism!' And yet, the only way to be remarkable is to do just that.
Seth Godin