Take the long way. Do the hard work, consistently and with generosity and transparency. And then you won't waste time doing it over.
What if getting bigger isn't the point? What if you merely got better?
When kids grow up wanting to be you, you matter.
When the legacy you leave behind lasts for hours, days or a lifetime, you matter.
Trust is precious and easily wasted, and guessing is a lousy foundation for future progress.
You cannot buy your way to share of voice today; you cannot buy attention anymore.