Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.
Seth GodinThe minute there's a map, there is no art. Paint by numbers is not art. Paint by numbers is a mechanical activity.
Seth GodinAs the amount of inputs go up, as the number of people and ideas that clamor for attention continue to increase, we do what people always do: we rely on the familiar, the trusted and the personal. The incredible surplus of digital data means that human actions, generosity and sacrifice are more important than they ever were before.
Seth Godin