A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
Seth GodinIf you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.
Seth GodinMeasurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important
Seth Godin