Effort is its own reward if you allow it to be.

Real change comes from finding and embracing and connecting and amplifying those that are inclined to like you and believe in you. Ideas spread from person to person, not so much from you to them. So find your biggest fans and give them a story to tell.

I made a decision to write for my readers, not to try to find more readers for my writing.

Every single important thing we do is something we didn't use to be good at, and in fact, might be something we used to fear.

Go ahead, do something impossible.

Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.

A brand that stands for what all brands stand for stands for nothing much.