Effort is its own reward if you allow it to be.

Real content marketing isn’t repurposed advertising, it is making something worth talking about.

Canoeing was hard and scary, and the wind could blow you across the lake if you did it wrong. After a year of not doing it right, I could talk to people and get them to sit up straight, take different kinds of chances, to breathe differently, to engage in the moment in the boat. And I changed them, and I changed me in the process.

Take the long way. Do the hard work, consistently and with generosity and transparency. And then you won't waste time doing it over.

You are far more likely to do your best work if you are willing to delight a few as opposed to soothe the masses.

If you don't like your definition of 'good enough', then feel free to change that, but the goal before shipping is merely that. Not perfect.

If the game is designed for you to lose, don't play that game. Play a different one.