The key to getting a reputation for being brilliant is actually being brilliant, not just acting like you are.

So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.

The only way to consistently grow in B2B is to be better than very good.

My problem with the search for the badge of real is that it trades your goals and your happiness for someone else's.

The enemy of creativity is fear.

You don't win an Olympic gold medal with a few weeks of intensive training.

You succeed because you've chosen to be confident. It's not really useful to require yourself to be successful before you're able to become confident.