If you don't like your definition of 'good enough', then feel free to change that, but the goal before shipping is merely that. Not perfect.

If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power.

Tell your lizard (brain) to shut up.

The most successful givers aren’t doing it because they’re being told to. They do it because doing it is fun. It gives them joy.

My new favorite word is 'awkward.'...Th e reason we need to be in search of awkward is that awkward is the barrier between us and excellence, between where we are and the remarkable. If it were easy, everyone would have done it already, and it wouldn't be worth the effort.

The enemy of creativity... is fear. We're all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.

A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.