If you don't like your definition of 'good enough', then feel free to change that, but the goal before shipping is merely that. Not perfect.

If you've got the platform and the ability to make a difference, then this goes beyond 'should' and reaches the level of 'must.' You must make a difference or you squander the opportunity. Wasting the opportunity both degrades your own ability to contribute and, more urgently, takes something away from the rest of us.

Getting picked is fine if it happens to you. But it's not a plan. It's a version of waiting and hoping.

The joy of art is particularly sweet, though, because it carries with it the threat of rejection, of failure, and of missed connections. It's precisely the high-wire act of "this might not work" that makes original art worth doing.

If you use your money to create exceptional products and services, you won't need to spend it on advertising.

Excellence isn't about meeting the spec, it's about setting the spec.

Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they'd like to go. Every time we waste that opportunity, every page or sentence that doesn't do enough to advance the cause is waste.