Initiating is really and truly difficult, and that's what leaders do. They see something others are ignoring and they jump on it.

Anything worth achieving in life has a dip

A product for everyone rarely reaches much of anyone.

If you're going to buy a real book, a paper book, there better be a good reason. Perhaps scarcity is one of those reasons.

Most people have been brainwashed into believing that their job is to copyedit the world, not to design it.

Trust is precious and easily wasted, and guessing is a lousy foundation for future progress.

Normal is fading away. Governments and industries and schools like normal, because it's easier, it scales and it's profitable. But people don't like it - we want to be who we are, not who some marketer tells us to be.