Soon is not as good as now.
Art is not in the ...eye of the beholder. It's in the soul of the artist.
You want it to be hard. If it's hard, then that means others can't do it easily and you can charge for that value.
Be genuine. Be remarkable. Be worth connecting with.
The enemy of creativity is fear.
Give up control and give it away ... The more you give your idea away, the more your company is going to be worth.