Initiating is really and truly difficult, and that's what leaders do. They see something others are ignoring and they jump on it.

Marketing is the art of seeing (and then creating) what might be interesting to more than our friends

You can game the social media in the short run, but not for long.

The easier it is to quantify, the less it's worth.

The biggest takeaway for anyone seeking to write is this: don't go looking for the way other authors do their work. You won't find many who are consistent enough to copy, and there are enough variations in approach that it's obvious that it's not like hitting home runs or swinging a golf club. There isn't a standard approach, there's only what works for you (and what doesn't).

Just imagine how much you'd get done if you stopped actively sabotaging your own work.

Every voice doesn't matter--only the voices that move your idea forward, that make it better, that make you better, that make it more likely you will ship work that benefits your tribe.