Nobody says, 'Yeah, I'd like to set myself up for some serious criticism!' And yet, the only way to be remarkable is to do just that.

The application process changes the list of who applies. Your applicants reflect your methods.

More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.

Here's the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can't tell you how to do it. If there were a map, there'd be no art, because art is the act of navigating without a map. Don't you hate that? I love that there's no map.

You are not your resume, you are your work.

If there's time for an emergency, why isn't there time for brilliance, generosity or learning?

Discomfort brings engagement and change. Discomfort means you're doing something that others were unlikely to do, because they're hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back for more.