Good ideas come from bad ideas, but only if there are enough of them.
In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.
I learned that a long walk and calm conversation are an incredible combination if you want to build a bridge.
The question is not Will you succeed? but rather, Will you matter?
Excellence isn't about meeting the spec, it's about setting the spec.
The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.