Normal is fading away. Governments and industries and schools like normal, because it's easier, it scales and it's profitable. But people don't like it - we want to be who we are, not who some marketer tells us to be.
Seth GodinSolving problemsโactually solving them, not just claiming you doโsolving perceived, urgent problems, is a surefire way to get the world to beat a path to your door.
Seth Godin