If it's worth listening to, it's worth questioning until you understand it.

Selling to people who actually want to hear from you is more effective than interrupting strangers who don't.

You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.

Courage doesn't always involve physical heroism in the face of death. It doesn't always require giant leaps worthy of celebration. Sometimes, courage is the willingness to speak the truth about what you see and to own what you say.

Learning is not watching a video, learning is taking action and seeing what happens.

Acknowledge to yourself that the factory job is dead. Having a factory job is not a natural state. It wasn't at the heart of being human until very recently. We've been culturally brainwashed.

Faced with the opportunity to become the category of one, we almost always hesitate, almost always compromise, almost always dumb it down to play it a little bit safer