Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it." -

The resistance is the voice in your head telling you to use bullets in your PowerPoint slides...It’s the voice that tells you to leave controversial ideas out of the paper you’re writing, because the teacher won’t like them. The resistance pushes relentlessly for you to fit in.

The problem with the race to the bottom is that you might win

Mostly, the best way to be the next Mark Zuckerberg is to make difficult choices.

Choices lead to habits. Habits become talents. Talents are labeled gifts. You’re not born this way, you get this way.

'Good enough' stopped being good enough a long time ago. so why not be great?

What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks, and - God forbid - the laggards. It was all about going for the center. I don't think that's the strategy we want to use anymore.