The secret of getting on the shortlist is doing your best work fearlessly for a long time before you get on the list.
Good marketers measure.
One key to moving forward is knowing what to leave behind.
What people want is the extra, the emotional bonus they get when they buy something they love.
You don't have to settle. It's a choice you get to make every day.
The goal has never been to always succeed. The goal is to be allowed to keep initiating.