Sign your work...If you're not proud of it, don't ship it. If you are, sign your work and own the results. We'll know who to thank. If you work for a place where work goes unsigned (internally, in particular) it's worth asking why.

Positive thinking doesn't guarantee results, all it offers is something better than negative thinking.

That the horrible Zika virus or HIV, we can look at what it means to be patient zero, what it means to need not much contact to spread, and all of those things follow into the way ideas spread.

If it's worth doing, it's worth doing well.

Do the emotional labor of working on things that others fear.

The wettest, weirdest environment is human interaction. Whatever we build gets misunderstood, corroded and chronic, and it happens quickly and in unpredictable ways. That's one reason why the web is so fascinating-it's a collision between the analytic world of code and wet world of people.

Lack of resources (payroll), time and competing priorities are why so many nonprofits haven't done well. It's that simple.