Put aside your need for a step-by-step manual and instead realize that analogies are your best friend.
Seth GodinWhat I learned: Shun nonbelievers. Ignore critics. Do your best for people who want to dance with you.
Seth GodinMarketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.
Seth GodinThe essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
Seth Godin