Evolution is the most popular way we have for dealing with change.
Everyone is not your customer.
If you don't require the journey to be easy or comfortable or safe, you can change the world.
My new favorite word is 'awkward.'...Th e reason we need to be in search of awkward is that awkward is the barrier between us and excellence, between where we are and the remarkable. If it were easy, everyone would have done it already, and it wouldn't be worth the effort.
Tell your lizard (brain) to shut up.
The only long-term motivation is self motivation. So hire people who are self motivated and get out of their way.