The people that are doing work that matters aren't doing work thats popular. They're just doing work that changes some people.

The easiest way to thrive as an outlier is to avoid being one. At least among your most treasured peers. Surround yourself with people in at least as much of a hurry, at least as inquisitive, at least as focused as you are.

Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.

And in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff. And my parable here is, you're driving down the road and you see a cow, and you keep driving 'cause you've seen cows before. Cows are invisible. Cows are boring. Who's going to stop and pull over and say, oh, look, a cow? Nobody.

The only purpose of customer service is to change feelings.

Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman.

What you do for a living is not be creative, what you do for a living is ship.