Content Marketing is all the Marketing that's left.
People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.
Tribes makes our lives better, and leading a tribe is the best life of all.
Mass attention is almost unattainable and it's not clear that you want it.
If you want customers to hear about you, make something worth talking about.
Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.