Most people don't see that they have options beyond what society tells them to do. That's the biggest problem. They honestly believe that compliance is the shortcut to success.

If you're not willing to face the abyss of choice, you will almost certainly not spend enough time dancing with opportunity.

Quit or be exceptional. Average is for losers.

The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.

Don't fix me; Love me for what's broken.

The only way to get what you're worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.

Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.