So by giving people a tool that they can share and benefit from, it's a form of media that isn't controlled by Rupert Murdoch or the guys at Viacom. It is a form of media that is earned every single time it spreads.

You are far more likely to do your best work if you are willing to delight a few as opposed to soothe the masses.

If you can embrace the idea that your success and happiness are tied up in defeating the fear that's holding you back, you're 90 percent of the way to where you need to go, because no, we're not kids, and no, this is not a bike.

There's no correlation between how good your idea is and how likely your organization will be to embrace it.

You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.

Black Friday is a media trap, an orchestrated mass hallucination based on herd dynamics and the media cycle.

A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.