In nearly every case, trying to lead everyone results in leading no one in particular.

If it's work, we try to figure out how to do less, If it's art, we try to figure out how to do more

Selling to people who actually want to hear from you is more effective than interrupting strangers who don't.

When you walk around braced for impact, you're dramatically decreasing your chances. Your chances to avoid the outcome you fear, your chances to make a difference, and your chances to breathe and connect.

No niche is too small if it's yours.

Somewhere in the world, someone is doing something that you decided couldn't be done.

If not enough people doubt you, you're not making a difference.