What is school for? If you're not asking that, you're wasting time and money.

The future of marketing is leadership

Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.

The goal has never been to always succeed. The goal is to be allowed to keep initiating.

And it turns out that tribes, not money, not factories, that can change our world, that can change politics, that can align large numbers of people. Not because you force them to do something against their will. But because they wanted to connect.

Great leaders don't try to please everyone. Great leaders don't water down their message in order to make the tribe a bit bigger. Instead, they realize that a motivated, connected tribe in the midst of a movement is far more powerful than a larger group could ever be.

Isn't the drawing board the place where all the best work happens? It's not a bad thing to go back there. It's the entire point.