What people want is the extra, the emotional bonus they get when they buy something they love.
When in doubt, tell yourself the truth.
Great innovations, powerful interactions and real art are often produced by someone in a state of wonder. Looking around with stars in your eyes and amazement at the tools that are available to you can inspire generosity and creativity and connection
You can't win by being more average than average.
Whining isn't a scalable solution.
The cost of being wrong is less than the cost of doing nothing.