The first step toward becoming extraordinary is, of course, to stop being ordinary.
Please stop waiting for a map. We reward those who draw maps, not those who follow them.
Dig your well before you're thirsty.
Getting picked is fine if it happens to you. But it's not a plan. It's a version of waiting and hoping.
Great marketers don't make stuff. They make meaning.
Part of leadership (a big part of it actually) is the ability to stick with the dream for a long time.