What if getting bigger isn't the point? What if you merely got better?
Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.
Tribes makes our lives better, and leading a tribe is the best life of all.
If you want customers to hear about you, make something worth talking about.
Dreams are difficult to build and easy to destroy.
Confusion sets in when you're not sure if your product or service is bought or sold, or worse, if you are a salesperson just waiting for people to buy.