Are you copying others? People won't pay extra for that. You won't be followed for that.

Who gets to decide what you want?

Pain s the truth of art. Art is not a hobby or a pastime. It is the result of an internal battle royal, one between the quest for safety and the desire to matter.

A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.

Marketing begins before the product is launched.

Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.

I've never once met a successful blogger who questioned the personal value of what she did.