Personalizatio n wasn't supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more important, what they need.

If you are wiling to do something that might not work, you are closer to being an artist.

The tiny cost of failure...is dwarfed by the huge cost of not trying.

Authenticy in marketing is telling a story people want to hear.

The tragedy is that society (your school, your boss, your government, your family) keeps drumming the genius part out. The problem is that our culture has engaged in a Faustian bargain, in which we trade our genius and artistry for apparent stability.

Most people don't see that they have options beyond what society tells them to do. That's the biggest problem. They honestly believe that compliance is the shortcut to success.

We do not need to teach students to embrace the status quo.