Competence is the enemy of change!

You want it to be hard. If it's hard, then that means others can't do it easily and you can charge for that value.

What if getting bigger isn't the point? What if you merely got better?

Transformation al leaders don't start by denying the world around them. Instead, they describe a future they'd like to create instead.

Great boss is challenging people in the right way. Leading, not managing. Supporting them by giving them both a platform they can count on and expectations they can stretch for.

Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.

If it were any other way, it would be easy. And if it were any other way, everyone would do it and your work would ultimately be devalued. The yin and yang are clear: without people pushing against your quest to do something worth talking about, it's unlikely it would be worth the journey. Persist.