Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.
Seth GodinReal content marketing isnโt repurposed advertising, it is making something worth talking about.
Seth GodinThe application process changes the list of who applies. Your applicants reflect your methods.
Seth Godin