Desire can't be sated, because if it is, the longing disappears and then we've failed, because desire is the state we seek.

The first rule of doing work that matters: Go to work on a regular basis.

Set up a life you don't need to escape from.

Saying 'no' or even 'stop' is the hallmark of the professional you want on your team.

Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.

But if the cow is purple, you'd notice it, OK? The thing that's going to decide what gets talked about, what gets done, what gets changed, what gets purchased, what gets built is, is it remarkable? And remarkable's a really cool word 'cause we think it just means neat, but it also means worth making a remark about, and that is the essence of where idea diffusion is going.

Initiative is the privilege of picking yourself.