Normal is fading away. Governments and industries and schools like normal, because it's easier, it scales and it's profitable. But people don't like it - we want to be who we are, not who some marketer tells us to be.
Seth GodinThe reason you might choose to embrace the artist within you now is that this is the path to (cue the ironic music) security.
Seth GodinWe live in a vague world. And it gets vaguer all the time. In this environment, the power of the specific, measurable and useful promise made and kept is difficult to overstate.
Seth Godin