Understanding the mythology of your partner, your customer and your audience is far more important than watching the instant replay of what actually happened.
Seth GodinThe desire that we have to do something thatโs never been done before means that the people who are around you generally will not encourage you to do itโฆif they were encouraging you to do it, then other people would be doing it already and it wouldnโt be unique.
Seth GodinSelf sufficiency appears to be a worthy goal, but it's now impossible if you want to actually get anything done. All our productivity, leverage and insight comes from being part of a community, not apart from it. The goal, I think, is to figure out how to become more dependent, not less.
Seth GodinNobody says, 'Yeah, I'd like to set myself up for some serious criticism!' And yet, the only way to be remarkable is to do just that.
Seth GodinYou're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome. You can't merely wing it and expect to keep up with them. Setting aside all the safety valves and pleasant distractions is the first way to send yourself the message that you're playing for keeps
Seth Godin