But what if I fail? You will. A better question might be, ‘after I fail, what then?’ If you’ve chosen well, after you fail you will be one step closer to succeeding, you will be wiser and stronger and you almost certainly will be more respected by all of those that are afraid to try.

It will take you less time and effort to do a thing the difficult way than it will to buy, try and discard all the shortcuts.

Don't save the canary. Fix the coal mine.

As soon as you are willing to say 'it's not for you', you're freed up to make art.

You know, if I look at an auditorium full of high school students and the big man on campus and his girlfriend are busy talking while the lecture's going on, the rest of the room is going to do it because they're powerful sneezers. They have influence. They reach out to a whole bunch of people in a way that makes the idea of being disrespectful spread.

It's almost impossible to have fun playing ping pong with someone who doesn't care, won't try or isn't any good.

If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood.