You don't have to settle for the status quo, for being good enough, for getting by, for working all night.
Seth GodinIt always feels too soon to leap. But you have to. Because that's the moment between you and remarkable.
Seth GodinThe challenge is simple: Quitting when you hit the Dip is a bad idea. If the journey you started was worth doing, then quitting when you hit the Dip just wastes the time youโve already invested. Quit in the Dip often enough and youโll find yourself becoming a serial quitter, starting many things but accomplishing little. Simple: If you canโt make it through the Dip, donโt start. If you can embrace that simple rule, youโll be a lot choosier about which journeys you start.
Seth GodinI think it's fascinating to note that some of the most successful organizations of our time got there by focusing obsessively on service, viewing compensation as an afterthought or a side effect. As marketing gets more and more expensive, it turns out that caring for people is a useful shortcut to trust, which leads to all the other things that a growing organization seeks.
Seth Godin