When the legacy you leave behind lasts for hours, days or a lifetime, you matter.

Cheap is the last refuge of a product developer or marketer who is out of great ideas.

The ONLY thing leaders have in common is the shared decision to lead.

The key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins.

Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.

One key to learning and success is the willingness to try something new, and feel momentarily incompetent.

A well-defined backup plan is sabotage waiting to happen. Why push through the dip, why take the risk, why blow it all when there's the comfortable alternative instead? The people who break through usually have nothing to lose, and they almost never have a backup plan.