When the room brightens when you walk in, you matter.

Great stories agree with our worldview. The best stories don't teach people anything new. Instead the best stories agree with what the audience already believes and makes the members of the audience feel smart and secure when reminded how right they were in the thirst place.

Understanding the mythology of your partner, your customer and your audience is far more important than watching the instant replay of what actually happened.

Skepticism doesn't help you hear.

Great leaders create movements by empowering the tribe to communicate. They establish the foundation for people to make connections, as opposed to commanding people to follow them.

Confusion sets in when you're not sure if your product or service is bought or sold, or worse, if you are a salesperson just waiting for people to buy.

The people who are the best in the world specialize at getting really good at the questions they don't know.