Good marketers tell a story.
You don't win an Olympic gold medal with a few weeks of intensive training.
Everyone is not your customer.
Authenticy in marketing is telling a story people want to hear.
Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
Success comes from doing the hard part. When the hard part is all you've got, you're more likely to do it. And this is precisely why it's difficult to focus. Because focusing means acknowledging that you just signed up for the hard part.