Marketing begins before the product is launched.

I have something to say. I know how to do something. I’m doing it. If you want me to do it with you, raise your hand.

The key to getting a reputation for being brilliant is actually being brilliant, not just acting like you are.

Human beings, thanks to culture and genetics, are inclined to be pessimistic, fearful, skeptical and believers in conspiracy theories. We also don't like change.

Leaders have followers, managers have employees. Managers make widgets, leaders make change.

One way to sell a consumer something in the future is simply to get his or her permission in advance.

More time [to decide] without more information just creates anxiety, not insight.