Marketing begins before the product is launched.

The object isn't to be perfect. The goal isn't to hold back until you've created something beyond reproach. I believe the opposite is true. Our birthright is to fail and to fail often, but to fail in search of something bigger than we can imagine. To do anything else is to waste it all.

I find that it's almost essential to fall in love with an idea to invest the time it takes to make it good and worth sharing. And then, the hard part: deleting that idea when it's just not what it could be. Too often, organizations are good at the first part, but struggle with the second. And so we defend expired business models, support the status quo and have a knee-jerk inclination to preserve what we've got.

Art is when we do work that matters in a creative way, in a way that touches (people) and changes them for the better.

In general, organizations are afraid to fire customers, no matter how unreasonable. This is a mistake. It's good for you.

Your positions on EVERYTHING are based on the story you tell yourself and not some universal fact from the universal fact database.

If you try to delight the undelightable, you've made yourself miserable for no reason.