Marketing begins before the product is launched.

We don't need more stuff, we need more humanity.

The ONLY thing leaders have in common is the shared decision to lead.

Great stories agree with our worldview. The best stories don't teach people anything new. Instead the best stories agree with what the audience already believes and makes the members of the audience feel smart and secure when reminded how right they were in the thirst place.

The job is not the work.

One reason people who spend a lot of time thinking about and working on a problem or a craft seem to find breakthroughs more often than everyone else is that they've failed more often than everyone else.

Too often, we don't give people the opportunity to fill in the blanks.