Marketing begins before the product is launched.

The best favors are worth doing for the doing, not because we'll ever get paid back appropriately.

The reason social media is so difficult for most organizations: It’s a process, not an event.

Mass marketing means appealing to the masses which means appealing to the average.

If you're not uncomfortable in your work as a leader, it's almost certain you're not reaching your potential as a leader.

Surprise and delight and connection are remarkable.

I wonder why anyone would hesitate to be generous with their writing. I mean, if you really want to make a living, go to Wall Street and trade oil futures ... We're writers. We're doing something that is inherently a generous act. We're exposing ourselves to the muse and to the things that frighten us. Why do that if you're not willing to be generous? And paradoxically, almost ironically, it turns out that the more generous you are, the more money you make. But that's secondary. For me, the privilege of being generous is why I get to do this.