It turns out that the people who like their jobs the most are also the ones who are doing the best work, making the greatest impact, and changing the most.

Make something happen today, before you go home, before the end of the week. Launch that idea, post that post, run that ad, call that customer. Go the edge, that edge you've been holding back from... and do it today. Without waiting for the committee or your boss or the market. Just go.

Competent people are the most resistant to change

When we intentionally seek out the difficult tasks, we're much more likely to actually create value.

What evidence would you need to see to change your mind about this?

Leaders have followers, managers have employees. Managers make widgets, leaders make change.

Busy does not equal important. Measured doesn't mean mattered.