If you demand that everything that happens be something you are adequately prepared for, I wonder if you’ve chosen never to leap in ways that we need you to leap. Once we embrace this chasm, then for the things for which we can never be prepared, we are of course, always prepared.

Be personal. Be relevant. Be specific.

The opportunity is not in being momentarily popular with the anonymous masses. It's in being missed when you're gone, in doing work that matters to the tribe you choose.

If you have no wish, how can it possibly come true?

Don’t be different just to be different. Be different to be better.

One bad review doesn't ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.

And in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff. And my parable here is, you're driving down the road and you see a cow, and you keep driving 'cause you've seen cows before. Cows are invisible. Cows are boring. Who's going to stop and pull over and say, oh, look, a cow? Nobody.