As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
Seth GodinThe key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins.
Seth GodinThe goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.
Seth Godin