You are far more likely to do your best work if you are willing to delight a few as opposed to soothe the masses.

When we intentionally seek out the difficult tasks, we're much more likely to actually create value.

You have to pay the price to be in the right place at the right time often enough that people tend to see you as the regular kind.

The people that are doing work that matters aren't doing work thats popular. They're just doing work that changes some people.

If you use your money to create exceptional products and services, you won't need to spend it on advertising.

Art is what we're doing when we do our best work.

If failure is not an option, then neither is success.