A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.

Soon is not as good as now.

Listen to your fear but don't obey it.

Marketing is no longer about the stuff that you male, but about the stories you tell.

Are you copying others? People won't pay extra for that. You won't be followed for that.

If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.

You can't fool all the people, not even most of the time. And people, once unfooled, talk about the experience.