A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
Seth GodinGreat leaders create movements by empowering the tribe to communicate. They establish the foundation for people to make connections, as opposed to commanding people to follow them.
Seth GodinDeveloping expertise or assets that are not easily copied is essential; otherwise you're just a middleman.
Seth GodinYou gain converts by winning at something the existing provider didn't think was so important.
Seth Godin