Competent people are the most resistant to change

When we intentionally seek out the difficult tasks, we're much more likely to actually create value.

Competent people are the most resistant to change

I think it's fascinating to note that some of the most successful organizations of our time got there by focusing obsessively on service, viewing compensation as an afterthought or a side effect. As marketing gets more and more expensive, it turns out that caring for people is a useful shortcut to trust, which leads to all the other things that a growing organization seeks.

As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.

If not enough people doubt you, you're not making a difference.

Increasingly, there are only two kinds of companies: brave and dead.