When in doubt, tell yourself the truth.

Competence is the enemy of change!

A business owner is the boss, but it's a job, a place that is stable and profitable. An entrepreneur is an artist of sorts, throwing his/herself into impossible situations and seeking out problems that require heart and guts to solve. Both are fine, but choose.

As soon as you are willing to say 'it's not for you', you're freed up to make art.

Solving problems—actually solving them, not just claiming you do—solving perceived, urgent problems, is a surefire way to get the world to beat a path to your door.

Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.

If it's work, we try to figure out how to do less, If it's art, we try to figure out how to do more