Great stories agree with our worldview. The best stories don't teach people anything new. Instead the best stories agree with what the audience already believes and makes the members of the audience feel smart and secure when reminded how right they were in the thirst place.

Real content marketing isn’t repurposed advertising, it is making something worth talking about.

We are too focused on avoiding criticism and not enough on making a difference.

If you hear my idea and dont believe it , thats not your fault its mine.

Sooner or later, many idealists transform themselves into disheartened realists who mistakenly believe that giving up is the same thing as being realistic.

Good marketers tell a story.

Catering to the passionate is exactly what you should do.