People are not afraid of failure, they're afraid of blame.

The combination of passion and art is what makes someone a linchpin.

Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.

What tribes are, is a very simple concept that goes back 50 million years. It's about leading and connecting people and ideas. And it's something that people have wanted forever.

Mass marketing means appealing to the masses which means appealing to the average.

In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he's tired. Everyone is. That's not the point. The point is to run.

As soon as we associate reading with a test, we've missed the point.