We live in a vague world. And it gets vaguer all the time. In this environment, the power of the specific, measurable and useful promise made and kept is difficult to overstate.

In nearly every case, trying to lead everyone results in leading no one in particular.

Most people with a big idea, great talent and/or something to say don't get lucky at first. Or second. Or even third. It's so easy to conclude that if you're not lucky, you're not good. So persistence becomes an essential element of good, because without persistence, you never get a chance to get lucky.

If it's worth listening to, it's worth questioning until you understand it.

You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.

If you demand that everything that happens be something you are adequately prepared for, I wonder if you’ve chosen never to leap in ways that we need you to leap. Once we embrace this chasm, then for the things for which we can never be prepared, we are of course, always prepared.

Desire can't be sated, because if it is, the longing disappears and then we've failed, because desire is the state we seek.