If not enough people doubt you, you're not making a difference.

Do the emotional labor of working on things that others fear.

If you use your money to create exceptional products and services, you won't need to spend it on advertising.

No is the foundation that we can build our yes on.

The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.

Anxiety is practising failure in advance. Anxiety is needless and imaginary. It's fear about fear, fear that means nothing.

By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.