You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.

The goal is to be on the hook, not to let someone else do the scary parts.

We've greatly exaggerated the risk of sinking, without celebrating the value of swimming.

The librarian isn't a clerk who happens to work in a library. A librarian is a data hound, a guide, a sherpa and a teacher. The librarian is the interface between reams of data and the untrained but motivated user.

Many people believe that great designers get great clients. It's the other way around.

Personalizatio n wasn't supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more important, what they need.

If you want to dig a big hole, you need to stay in one place.