You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.

Make a decision. It doesn't have to be a wise decision or a perfect one. Just make one.

If you're in the idea business, it doesn't matter where you're from. It matters if we care about the change you're making.

Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.

It's not about you, it's about the next person. The single best use of a business book is to help someone else. Sharing what you read, handing the book to a person who needs it... pushing those around you to get in sync and to take action-that's the main reason it's a book, not a video or a seminar. A book is a souvenir and a container and a motivator and an easily leveraged tool. Hoarding books makes them worth less, not more.

The joy of art is particularly sweet, though, because it carries with it the threat of rejection, of failure, and of missed connections. It's precisely the high-wire act of "this might not work" that makes original art worth doing.

Play a new game, not the older game but faster.