The one path that never works is the most common one: doing nothing at all.

Just about every great, brave or beautiful thing in our culture was created by someone who didn't do it for money.

If you can't make money from attention, you should do something else for a living.

There are lots of good reasons to abandon a project. Having a little competition is not one of them.

The digital asset that matters is trust. Awareness first, then interaction, and maybe a habit, but all three mean nothing if they don't lead to permission and trust. The privilege of connection. Everything else is slippery.

You don't have to settle for the status quo, for being good enough, for getting by, for working all night.

The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.