It's easy to be afraid of taking a plunge, because, after all, plunging is dangerous. And the fear is a safe way to do nothing at all. Wading, on the other hand, gets under the radar. It gives you a chance to begin.

We need to care enough to connect, to put ourselves at emotional risk and play one note worth hearing.

Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.

You don't become indispensable merely because you are different. But the only way to become indispensable is to be different. That's because if you're the same, so are plenty of other people.

If you have no wish, how can it possibly come true?

Surprise and differentiation have far more impact than noise does.

Marketing is no longer about the stuff that you male, but about the stories you tell.